This is not a post about actual wars, but about religious wars. No, I don’t mean actual religious wars, which have thankfully tended to end within a few years, but wars between followers of  rival products, brands, characters and celebs that have gone on for decades and generations and consumed hours and hours of “discussion”. As the man wrote

Translated to English, it means greatness consists not in analysis-paralysis, but in a bias to action, the urge to fight at the smallest provocation. We poke fun at the hostility, but the choices in the hot debates and rivalries below do have the potential to shape some parts of our lives and economies. A man is known by the companies he keeps, and the choices deserve some analysis, or at the very least, attention.

Microsoft vs. Apple

and a followup

Murga chaap vs. Mor chaap fireworks

 If you thought animal crackers meant 

Surf vs. Nirma

Surf used to be the dominant detergent but if memory serves, it used to cost INR 30 for a half kg pack. And along came Nirma from some innovator in Gujarat, and it cleaned just as well and cost only INR 7. That’s undeniable value. And both brands are responsible for some memorable characters and concepts.

Personally I cannot recall any ad by Hawkins though my family were loyal customers – I used to think everyone (= we) already knew about them so they didnt need to advertise, but obviously they did.  

Comments

comments